8:00am - 12:00pm
Event Kick-off Presented by KPMG & The US-Mexico Chamber of Commerce
Our event is set to kick off at the prestigious KPMG headquarters, serving both Houston and Mexico. The venue is a mere 25-minute drive from our designated hotel, the SONESTA. We kindly request that you arrive about 10 minutes early, aiming to be there by 7:50 AM. This session will be an enlightening experience, as you'll get the chance to meet Ismael Berumen, our esteemed host and the 'big boss' at KPMG. Please note, this day is exclusively for registered attendees – guests are, unfortunately, not permitted. Schedule: 07:50 AM: Arrival 08:00 AM: Meet and Greet Session (Coffee will be served) 08:15 AM: A welcoming introduction from KPMG, including an overview of their operations and ethos. 08:30 AM: Introduction to the Credibility Staging Methodology by Ernesto Verdugo, Frank Mulcahy, and Pete Garcia. 10:30 AM: A brief intermission. 10:45 AM: Presentation of the Magicians 'Refined Marketing Statement' (Please come prepared with your Refined Marketing Statement). 11:15 AM: Our first Staged Shoot & Explanation. 12:00 PM: Conclusion of the Morning Session. Dress Code: We encourage a Business Formal/Casual attire for the morning. Gentlemen, please wear a tie. To clarify what we mean by Business Casual, here are two helpful guides: https://theessentialman.com/business-casual-style-guide-men/ (MEN) https://stylishlyme.com/what-to-wear/business-casual-attire-for-women/ (Ladies) As a reminder, this session is PRIVATE, and guests are not permitted. We're looking forward to a productive and engaging start to our event! Please make sure to RSVP so we know how many of you will be participating at this activity
12:15pm - 1:15pm
Lunch at the FINN Hall Across from the KPMG Offices
At 12:00 PM, we're off to The FINN Hall, a crown jewel in Houston's dining scene. This premier food hall boasts 11 independently operated eateries, nestled within a stunning open Art Deco space inside Downtown Houston's iconic former Texas Commerce Bank building, now the J.P. Morgan Building. Here's a little insider tip: sneak into the bank for an extraordinary branding photo opportunity. The entrance itself is nothing short of epic, setting the stage for some truly phenomenal personal branding shots. Remember, guests are more than welcome to join us for lunch in this "Dutch Treat" setting. Dress Code Alert: After lunch, we're lined up for two photo shoots. The first in 'Business Casual' to capture that professional edge, followed by a more laid-back yet still brand-centric style. Make sure to dress suitably for both and bring along a carry-on for any outfit swaps. This part of the day is not just about great food, but also about capturing your personal brand in one of Houston's most picturesque locations!
1:15pm - 1:45pm
Downtown B-Roll and Brand Boost Snaps
Post-lunch, we're carving out a session to capture some dynamic 'Brand Boost Snaps' and B-Roll in the vibrant heart of Downtown. The hustle and bustle of the city backdrop can really amplify the impact of your branding reels. While our time here is limited, it's crucial to make the most of it. These are the kinds of shots that people often yearn for but rarely get the chance to capture. However, keep an eye on the clock! Although it's tempting to linger and snap more photos, we need to keep moving to explore other photo-worthy locations we've lined up. Also, factor in the time it'll take to retrieve your vehicle from the parking – it can be a bit time-consuming. So, get those stunning snaps and then we'll head to our next exciting destination. Let's make every moment and every shot count!
2:00pm - 2:45pm
Graffity Alley Building (Please read FULL Info)
Alright, magicians, let us give you the lowdown on our next stop. We're off to a graffiti alley that's nothing like the polished Wynwood Walls in Miami. Imagine an area that's got a bit of a rough-around-the-edges vibe – you know, vacant lots, a bit of litter here and there, and some local characters hanging around. Now, I won't sugarcoat it – this isn't the Houston you see on postcards. But trust me, that raw, unpolished feel? That's where the magic is. So, when we roll up, don't go thinking, "What's Ernesto thinking, bringing us here?" We've got a plan! This spot has an authentic, gritty charm that could really give your branding some edge. We've got some wicked b-roll shoots and 'Insta Moments' up our sleeves for you here. Sure, the place has a bit of a sketchy look, but it's all good – we're safe, especially if we stick together as a team. Try to see beyond the rough exterior to the vibrant art that's all around us. We're just popping in and out – a quick, quirky stop before we head over to the classy Alley Theatre. Keep an open mind, folks. This spot's been a backdrop for some high-end photo shoots and music videos. You're going to be blown away by the incredible shots you can get here. Let's dive in and grab some truly unique moments that you'll love!
3:30pm - 6:30pm
Alley Theatre Tour & Action Shoot Presented by the US-Mexico Chamber
You're in for an amazing experience! The Alley Theater isn't just any venue; it's one of Houston's most prestigious theaters. Established in 1946, it's a revered hub for both classic and modern productions, complete with a resident company. Imagine the excitement – not only do we get an exclusive behind-the-scenes tour, but we also have the chance to capture incredible positioning shots on a top-tier stage. We're planning multiple photo shoots here, so think of an outfit you'd wear while addressing a large audience on a luxurious stage. While we won't have access to the main stage due to an ongoing play, we've secured the Neuhaus Theater. It's a remarkable space, resembling a TEDx stage, perfect for our shoot. This is a rare opportunity to shine in a setting that’s been a launchpad for countless powerful performances. Prepare to be part of that legacy! THEATER DISTRICT PARKING: PREFERRED GARAGE OF ALLEY THEATRE Theater District Parking is the preferred garage of Alley Theatre. Enter on Texas Ave. between Smith St. & Louisiana St. Accessible Parking and the entrance to the Alley Theatre tunnel system is on Green Level 1. This tunnel leads to the Neuhaus Theatre level, through a series of ramps. Garage open daily; 24 hours; credit cards only. OTHER PARKING Alley Theatre Garage: Enter on Louisiana and Smith, between Texas and Prairie. This above ground parking tower is located on the same block as Alley Theatre, with the elevator across the AlleyWay from the Alley Theatre building. Garage open for entrance, Monday – Friday, 6:00 am – 10:00 pm and Saturday & Sunday, 10:00 am – 10:00 pm; credit cards only. Please note that you may exit the garage after 10:00 pm. Alley Theatre does not have ownership or managerial control of either venue. Downtown Houston is a very busy place and major events will affect parking. Please plan accordingly. Parking is available at the Lyric Garage. The garage is connected to the Lyrics Market Food Hall. Dine before or after your performance and receive two hours of complimentary parking with the QR code printed at the top of the receipt.
6:45pm - 7:45pm
Dinner at the POST HTX Food Market
To conclude our day of capturing incredible photography and footage, we'll be heading to the POST HTX Food Market. Houston's rich cultural diversity has made Food Markets a popular choice, and POST HTX Market stands out for its affordability and diverse culinary offerings. Our dinner at the market will be relatively brief because we have an exciting follow-up planned—a rooftop ELVIS Tribute Concert. These shared meals are more than just culinary experiences; they're opportunities to foster deeper connections. Sharing a meal together allows you to genuinely connect with your fellow participants, which is especially valuable as we approach the final day of our event, where you'll be gathering powerful testimonials for your marketing materials. So, take full advantage of this evening to build meaningful connections that could significantly elevate your brand. Please note that this activity is "Dutch treat," and you are welcome to bring guests. However, please inform them in advance that this activity is Dutch treat. The POST HTX offers Free parking in the street or $5.00 per hour parking. It is your choice!
8:00pm - 10:00pm
Roof Top ELVIS Tribute Concert (Optional)
Get ready for an incredible evening! While this activity is entirely optional, trust me, you won't want to miss it. We've secured access to the remarkable POST HTX venue, known for its stunning rooftop views that are simply breathtaking. Now, picture this: An ELVIS Tribute Concert with the entire illuminated city of Houston as the backdrop. This rooftop experience is usually reserved for large corporations or comes at a premium price, but we've got your ticket! It's a unique opportunity. Unless you have something else planned, I highly recommend grabbing your tickets for this amazing event (only $20.00) and joining us for a night filled with ELVIS, fun, and fantastic opportunities to capture stunning footage and photos. We'll be revisiting the POST HTX during the day, but experiencing the rooftop at night is a whole different level of excitement. To help you decide, take a sneak peek at the awe-inspiring venue here: POST HTX Website : https://www.posthtx.com And if you're as excited as we are about the ELVIS tribute concert, secure your general admission ticket before they sell out! Get your tickets here: https://www.posthtx.com/event/elvis-tribute-rooftop-concert Again, they are only $20 Bucks! Get ready for an unforgettable night! 🎶🌆✨
8:30am - 12:45pm
Spotlight Sessions: Branding Ed & Presentations
Our "Spotlight Sessions: Branding & Presentations" offer a dynamic blend of content creation and educational insights. During these sessions, you'll gain access to powerful branding strategies, learn from our industry experts, and participate in the recording of footage for a training reel. This footage will prove invaluable, regardless of whether your main offering is training-focused. Expect a morning rich with enlightening discussions, film-making secrets, and productive activities that will enhance your brand and skills.
12:45pm
Lunch on the Run
Alright, Magicians, we're committed to making your Hogwarts Trip the most exciting experience ever, and that means maximizing our time today. We have a tight schedule with just 60 minutes to reach our next destination, and punctuality is key. Instead of a sit-down lunch, we're going for a quick and delicious bite at one of the many Fast Food Joints in Sugar Land. You've got options like Mickey D's, Subway, and Chipotle, conveniently close to our morning venue. So, it's time to put on your Polka Dance Mode, grab a bite, and hit the road. We need to reach the VGN Bae Studios in precisely 60 minutes, and with some traffic, the journey takes about 35 minutes. Please ensure you drive safely while enjoying your meal. Hup Hup, let's make this transition seamless!
1:45pm - 4:00pm
VGN Bae Studios Presented by Speak Internationally
Capture Amazing Branding Footage at Our Exclusive Stage Shoot Get ready to shine on the grand stage, illuminated by dazzling lights and an awe-inspiring LED screen. We'll be capturing stunning B-roll footage and action-packed photos, so bring your A-game along with two distinct outfits to showcase your versatility. Schedule: 1:45 PM: Arrival (Studio Check-In) 2:00 PM: Stage Shoot with LED Screen and Exquisite Lighting 4:00 PM This session will be over Dress Code: Business Casual attire, Make sure to bring to outfits for 2 different looks Additional Notes: Guests are welcome for this session; please coordinate with Ernesto. This session will be a fast-paced, action-packed afternoon, resulting in incredible shots. Full participation is required, regardless of whether you are being filmed or part of the audience. When it's your turn to be part of the audience, please be present and attentive to the speaker. Avoid distractions like using your phone. Remember, this is a team effort. Be there for your fellow participants, and they will be there for you. Don't miss out on this chance to create exceptional stage shots and capture footage that will help you lots on your branding!
5:00pm - 7:30pm
US-Mexico/Texas Canada/World Chamber of Commerce "Amigos Ignite and Unite" Networking Event
Get ready to mingle with the bigwigs and movers and shakers of Houston at this top-notch networking event! This event is going to be off the charts with VIPs from three international chambers of commerce joining us. So, brush up on your refined marketing statement, bring your business cards and get ready to make some serious connections. Don't just hang out with "our group" – spread your wings and mingle with folks from all walks of life. This event is happening at one of the swankiest hotels in Houston, The Westin Oaks, and we're taking it to the top floor with the "La Vista" Room. The views from up there are unreal, and it's the perfect setting to make some unforgettable connections. Don't miss out on this chance to take your professional network to the next level! (Also this is a PERFECT Place to Take LOTS of Pics) This event is packed with potential for growth, collaboration, and personal fulfillment. So, put on your networking hat and get ready to make some serious moves. This is your chance to rub elbows with the best of the best and position yourself for success.
8:00pm
(Optional) Dinner at the Cheesecake factory in the Galleria
For dinner tonight, we understand that not everyone may want to join, especially after an exciting networking evening with the US-Mexico Chamber of Commerce. However, we're offering the option for those who wish to continue the fun. As usual, this will be a "Dutch treat" dinner. We've reserved three tables of five at the Cheesecake Factory in the Galleria, just a short 7-minute walk from the hotel where our networking event will be held inside the luxurious Galleria Shopping Mall. You'll find the Cheesecake Factory next to Neiman Marcus on the 2nd level, easily accessible to anyone in the mall. If you plan to join us, please be at the restaurant by 7:55 pm, as they can only hold reservations for 5 minutes. While the Cheesecake Factory may not be the most glamorous choice, we've prioritized convenience over exclusivity this time. The menu boasts an impressive selection of 1,847 items, so you're bound to find something that suits both your taste and budget. After all, you've got to eat, so why not explore the options and enjoy a delicious meal?
8:30am - 10:15am
Cup of Joey's Power Networking Presented by the ION
Houston is renowned as a hub for entrepreneurs, thriving in its dynamic metropolitan energy. What the city yearns for, however, is the kind of vibrant synergy and forward momentum found in bustling micro-regions like Boston’s Seaport or Atlanta’s Tech Square. These are spaces where a dense concentration of intellect and enterprise ignites a culture of collaboration. It's where people gather to create, solve, innovate, and explore new ways to enhance our daily living – whether it's how we move, work, play, care, or learn. Enter "Cup of Joey's," a standout event in Houston's networking scene. It's not just a meeting point but a melting pot of fascinating individuals from varied fields. This is where you'll find yourself for two incredible hours, engaging with some of the most phenomenal minds in the city. So come prepared to make connections that could redefine your professional journey. "Cup of Joey's" isn't just an event; it's an opportunity to be part of Houston's entrepreneurial evolution.
10:30am - 11:45am
Great Houston Partnership External Skyline Shoot presented by the US-Mexico Chamber of Commerce
Get ready for an exhilarating shoot at the Greater Houston Partnership (GHP), the largest and most dynamic chamber of commerce in Houston! On the day of our shoot, the 9th floor will be buzzing with multiple conferences, and guess what? We've got exclusive access to their balcony for an hour – a perfect spot for captivating b-rolls and stunning photo shoots. Time is of the essence, so we’ll need to be swift and organized. We've got a few specific shots in mind to make the most of this fantastic opportunity. Dress sharp in Business Casual – we want to look our best for this one. For parking, head to the building’s lot, entering from Rusk Street, and then make your way to the 9th floor. Feel free to ask anyone for directions to the balcony – that's where all the magic will happen. Remember, we need to be discreet and stick to the balcony area during our time there. The Partnership, an influential economic development organization, came to life in 1989, merging the Greater Houston Chamber of Commerce, the Houston Economic Development Council, and the Houston World Trade Association. It's more than just a location; it's a landmark of Houston's economic and business history.
11:45am - 1:15pm
Outside TV Station & Convention Center Shoot B-Roll & Branding Boost Snaps
"Coming to you live from Avenida Houston, it's KHOU time!" IMPORTANT: We might have a different activity at this time which is NOT yet Confirmed, In case it gets confirmed we will change plans. We will keep you informed! After we refuel with lunch, we're jumping straight into our 'Casual' B-Roll Shoot. We've chosen an exciting location right beside a real TV station, near the George R. Brown Convention Center. It's the perfect spot for dynamic B-Roll footage that'll add that extra punch to your reels. For parking during this activity, consider areas close to Embassy Suites, Four Seasons Hotel, or Hilton of the Americas. Street parking is available, and feeding the meter for about 90 minutes should cost around $2. Alternatively, there's a parking lot near Embassy Suites at the corner of Dallas St and La Branche Street, though it’s a bit pricier at $7. We'll gather near Brasserie Du Parc and Discovery Green. So, set your GPS to 1440 Lamar St, Houston, TX 77010, and we'll see you there! Plan for about 60 minutes of outdoor filming. Dress Code: Keep it business casual for this part of the day. And a pro tip: bring along a roll-aboard bag. This will help you transition smoothly from your morning outfit to a more relaxed, yet professional, afternoon look. Let's capture some great moments together! IMPORTANT, WE WILL BE WALKING A BIT, SO PLEASE MAKE SURE TO BRING CONFI SHOES!
1:30pm - 2:30pm
Lunch at the Lymbar Restaurant in The Ion
Join us for lunch at The Lymbar, a restaurant with an intriguing history that we'll delve into during our visit. This eatery boasts a sophisticated yet cozy ambiance, making it an inviting space for everyone. The staff here are incredibly friendly, adding to the restaurant's warm, homey, yet undeniably sexy atmosphere – perfect for a special evening out. The Lymbar excels not only in its ambiance but also in its culinary offerings. Expect your meal to be served promptly, each dish a visual treat and bursting with freshness. It's among the best dining experiences I've had, with flavors that impress and satisfy. What adds to The Lymbar's charm is the chef's personal touch – you'll often find him mingling with guests, a testament to the pride and joy he pours into his establishment. It’s a dining experience that combines great food, a wonderful atmosphere, and personal attention, ensuring every meal is memorable. (Lunch is Dutch Treat)
3:30pm - 6:00pm
Tech Hub Shoot in the Ion. presented by Speak Internationally
This is not just another shoot – it's your chance to step into the vibrant world of a real tech incubator. We’ll be capturing you in action, speaking at an incubator setting. Sure, the room might seem ordinary, but remember, it's the essence of innovation hubs. This backdrop offers a multitude of possibilities for standout Boost Snaps and B-Roll footage. For this segment, dressing the part is key. Picture yourself as a powerful entrepreneur and choose a Business Casual outfit that reflects this. The narrative we're aiming to create is you, sharing your brilliant ideas with fellow entrepreneurs. This shoot at the ION, rapidly gaining recognition as Texas's next big tech hub after Austin and evolving into the Silicon Valley of Texas, is a golden opportunity. The images we capture will depict you as a speaker at this prestigious hub, enhancing your personal brand with the prestige of having presented there. Don't worry about giving an actual presentation – all our shots will be carefully staged to showcase you at your best. Just bring your charisma and entrepreneurial spirit, and we’ll take care of making you look like the next big thing in the tech world.
5:30pm
Collaborative Catalyst Homework Night
Alright, folks, no hand-holding tonight – consider it a challenge! Your mission, should you choose to accept it, is to wrap up your entire script for your reels. Remember that trusty workbook we handed out? Well, it's your treasure map to success. We just wrapped up an awesome session at the Ion, which, by the way, is like a treasure trove of spaces, restaurants, and places to gather with fellow participants. Now, here's the deal: You've got to collect all the necessary pieces for your 18 different reel scenes. Get it done tonight, because if you procrastinate until you're back home, your reel might turn into a never-ending story. Trust me, we've seen that plot twist before! So, hang out at the Ion, own your preparation time, and don't forget to have dinner there. You're flying solo this evening, but think of it as your special homework adventure. Remember, you've got this – it's all part of the magic!
8:30am - 9:30am
Sugarland Town Square B-Roll and Boost Snaps
Nestled just 20 minutes from your hotel, the suburb of Sugar Land boasts a sweet history. Named after its key industry, it produced sugar for nearly two centuries and was home to the headquarters, main refinery, and distribution center of Imperial Sugar, a major U.S. sugar producer, from 1843 until its closure in 2003. Today, Sugar Land’s Town Square presents a fantastic setting for our Brand Boost Shoots and dynamic B-Roll footage. We'll gather at the Starbucks next to the City Town Hall and spend an hour capturing a variety of Brand Boost Snaps and B-Roll. Our goal is a quick, efficient session to seize some more incredible shots and footage perfect for your reels. The Town Square offers a stunning backdrop for our shoot. Early in the morning, it’s quiet enough to provide the ideal lighting for outdoor photos, making it an excellent choice for capturing the essence of your brand. So, be ready for a productive session in this picturesque suburb that seamlessly blends its rich history with modern charm.
10:00am - 11:30am
Visit, Tour and Brand Snaps at the Shri Swaminarayan Mandir Hindu temple
Prepare for a truly unique activity, as we craft an 'international' ambiance for your branding right in the heart of Texas. We're heading to the BAPS Shri Swaminarayan Mandir in Houston, a remarkable and first-of-its-kind traditional Hindu Mandir in North America. This majestic temple isn't just a sanctuary of spirituality; it's an oasis of peace and an epicenter of vibrant social, cultural, and spiritual activities. Inaugurated in July 2004, this architectural marvel was completed in just 18 months, thanks to 1.3 million hours of volunteer work. The Mandir is an artistic masterpiece, constructed using two distinct types of stone: the exterior is clad in Turkish Limestone, while the interior boasts Italian marble. Its intricate design comprises over 33,000 hand-carved pieces from India, meticulously shipped to the USA and assembled in Stafford, TX, like a colossal 3-D puzzle. Visitors are drawn here not just to admire its stunning architecture but to immerse themselves in living Hinduism and the profound peace and serenity that the sacred Mandir and its Murtis (sacred images) offer. This visit promises to be not just a photo opportunity, but an enriching experience that connects you with a slice of global culture and spirituality.
11:30am - 12:15pm
Lunch on the Run "Take-Away"
Alright, my fellow magicians, here's a little twist in our magical journey – it's time for another 'Lunch on the Run.' But wait, before you groan, this one's got a unique twist. So, here's the deal: we've got a ton of enchanting material to cover, and we're faced with two intriguing choices. Option one: indulge in Indian fast-food at the temple cafeteria while attempting to meditate ourselves into wizardry. Option two: embark on a quest for takeaway delights and return swiftly to the sanctuarium of knowledge here at Hogwarts. Now, I know the idea of meditation, fasting,or cafeteria food might sound, well, interesting, but remember, we're not tourists on a casual visit – we're on a quest for magical wisdom! So, seize your takeaway treasure from your chosen spot and make the 15-minute journey back to our mystical training room in Sugar Land. We'll be starting the next Magical session at 12:15 sharp, giving you a magical 45-minute window to grab your take away meal and join us for a 'Lunch and Learn' right here in our enchanted classroom. After all, we're not here to be Muggles – we're here to unlock the secrets of the wizarding world!
12:15pm - 2:15pm
Lunch and learn at "Hogwarts"
As we savor our delightful meal, let's dive into the enchanting world of branding potions and marketing tricks. With a sprinkle of luck, we might even unveil the secrets of the magical mirror, allowing you to retain the youth and beauty of Dorian Gray during your upcoming photo session. Prepare yourselves for an afternoon filled with wonder and wisdom, as we have a special guest joining us for this captivating session. Together, we'll work on perfecting your reel scenes, ensuring they shine brightly. Get ready to embark on an enchanting journey before we set forth on a 40-minute ride across the mystical landscapes of Houston.
3:00pm - 8:30pm
Photo Studio, Reel Recording & "It's a Wrap" Pizza & Wine Party
Get ready for an exciting day at Stunner Studios, where we'll be hosting your Branding Photo Shoot! For this shoot, please bring along 2 or 3 different outfits to showcase various facets of your personal brand. Don't worry about where to change – we've got changing rooms set up for your convenience. We're thrilled to have two talented photographers on site who will be capturing your branding photos. These images are going to elevate your professional presence, so come prepared to shine! Additionally, we'll be conducting a brief but invaluable training session. Here, you'll learn the art of posing and tips to look your best in photos. And that's not all – the amazing Andrea Gomez will be joining us! She'll offer insights on becoming a media darling, a perfect primer for our upcoming Media Training in 2024. To celebrate the successful completion of our session, we're throwing an "It's a Wrap" pizza party. Relax and enjoy some wine and pizza with us in a laid-back, friendly setting – the perfect way to wind down an eventful day!
9:00am - 1:30pm
KPI Implementation Training: Paving Your Path to Becoming a KPI
As we approach the culmination of our event, I'm excited to announce our final and perhaps most crucial session – the Implementation Meeting. This session is essential as it will provide clarity on how we plan to work with the assets you've created. During this session, we'll outline the schedule for asset creation. Please note, attendance is critical. If you're not present, you'll be assigned a later spot in the implementation queue. Please be aware that guests are not permitted in this session. Here's what you can expect in our comprehensive 2 and a half hour session, including a well-deserved coffee break: 09:00 AM: KPI Implementation Session 1 10:30 AM: Coffee Break 10:45 AM: KPI Implementation Session 2 11:30 AM: Final Logistics for the Outdoor B-Roll and Testimonial Session 11:45 AM: We move outside for the testimonials and B-Roll sessions We aim to wrap up by 1:30 PM, giving you ample time to head back to the airport. This session is your roadmap to maximizing the benefits of our time together. I look forward to seeing you there and making this final session as productive and enlightening as possible!
